First we took Australia, then we took New Zealand. And now, we’re proud as Pinot to announce that we’re taking Pinot Palooza to… drumroll please…. you, SINGAPORE!
Expanding into Asia is an obvious step for us. Wine consumption is surging in the region and Australia is already ranked second-highest of imported wine categories in Singapore (selfishly, we love this fact!). But Pinot Palooza is a global celebration of the greatest grape.
Making wine fun and accessible is what we do, and we’re also proud of our product (meaning our brand as well as the wines we represent). The fact that you Singaporeans already buy imported wine means you like it. Our job now is to bring as much of it to you as possible as well as the people themselves.
We think Singapore is the perfect place to launch us into the region. And it’s only the first stop, with Tokyo and Hong Kong already on the cards for 2018.
Wine is for everyone, and we want to help everyone realise it. We’re unstoppable.
We are going GLOBAL.
See you, Singapore, on November 25, 2017.